Take Back Your Brand’s Positioning Online—What to Say on Social Media

Social media has given brands and businesses a platform to communicate with existing and potential customers globally. It also continues to promote growth and create a leveled playing field for businesses.

While social media plays an important role in boosting online brand visibility, the process of creating content for proper brand positioning can be quite tasking. If you are at a loss of what to say on social media, below are 6 tips on what to say to cement your brand’s credibility, inspire confidence and take back your brands’ positioning online.

1. Stay Positive

For you to attract a positive, motivated and inspired audience, you need to post accordingly. As a brand that desires to be an industry leader, your social media posts should depict and inspire positivity both in thoughts and actions. Always look at the brighter side of life instead of complaining and show the ability to provide direction. This way, you can create a positive image of your brand and achieve your social media strategy goals as people tend to gravitate towards leaders.

2. Stay Within Your Themes

Ensure that you stick to the theme of your brand when creating content for your social media pages. You can use a content calendar complete with topics to be covered and a posting schedule to help you plan your content ahead of time.

For the sake of consistency, establish recurring themes related to your brand and group them in categories. You can then use these categories as guidelines on what to post depending on your content calendar. While staying within your theme is important, you shouldn’t feel limited to contribute to current trends and world events.

3. Give Ideas and Suggestions

Offering useful and valuable information on social media portrays you as an expert in your field and gives your target audience a reason to check out your content regularly. Consider giving ideas, tips, and suggestions related to your brand’s offerings and niche. For example, if you are a photographer, you can post tips on how to choose the perfect photoshoot location.

By being resourceful and providing helpful information, you position your brand as a source of authority on your chosen subject of focus. Valuable ideas and suggestions also make your content more shareable which widens your social media reach and increases your brand’s impact.

4. Involve Your Audience

Involving your audience not only boosts engagements and interactions but helps you improve customer experience in the future, too. Get your audience involved by coming up with polls, contests and giveaways. When running a contest or giveaway, ensure that it is related to your brand to keep away freebie-seekers who have no intention of being loyal followers.

You can also hold a Question and Answer session limited to a specific topic like your brand’s products or services. This is a great opportunity to learn about the needs and interests of your audience and also ask for feedback on your brand’s offerings for future improvements.

5. Give Your Opinion

Being decisive and taking a stand on issues is key to earning respect on social media. However, controversial topics like politics and religion may not be ideal subjects to comment on unless they are your fields of focus.

By voicing your opinions that are anchored on reason, you earn respect from your audience and garner more interest. As much as giving your opinion on social media is great, always listen to the other sides’ point of view and be respectful in your exchanges whenever your opinions clash.

6. Interact with Your Audience

To boost your engagements, you need to interact with your audience. Comment, reply to, and share your audience’s posts especially those related to your brand. By engaging with your audience on a personal level, you reinforce the authenticity of your brand, give it a human face and earn yourself loyal followers while at it. You also get to provide personalized responses to their concerns and learn more about the needs and interests of your target audience.

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