Content creation is a central aspect of any company’s brand awareness strategy. One of the biggest dilemmas you’ll face is whether to do it in-house or to outsource. While you might prefer creating your own content, outsourcing offers several more advantages.
9 Proven Benefits of Outsourcing Content Creation
Outsourcing content creation has the following immediate benefits:
1. Cost Savings
Hiring a full-time, in-house content creator is more expensive. Other than paying them a full salary, they’ll also be entitled to employee benefits including health and life insurance. An outsourced content creator will cost you less because they charge per piece of content.
That way, you’ll only pay for what you need. You’ll also save money because you won’t have to pay for specialized training for your current employees.
2. Flexibility
Content requirements fluctuate depending on the seasons. Although in-house content writers are convenient, they might fail to adapt to evolving content needs.
By outsourcing, you can affordably access creators skilled in diverse content types. This allows you to experiment with different ideas and perform A/B split testing. The ultimate result is highly targeted content with the highest possible ROI.
You can also temporarily hire more writers if your needs increase, and drop some once you have enough content. This convenience means you don’t have to go through the demanding steps traditionally associated with hiring and firing.
3. Higher Efficiency
Modern content marketing agencies are so efficient that they can submit any type of material within the tightest deadline. This allows you to produce relevant, high quality and time-sensitive content whenever you need it.
Freelancers are motivated to work faster because they are paid for every article or piece of content they submit. In-house content creators aren’t as motivated because they’re paid a fixed salary no matter the amount of content they submit.
4. Focus on Your Core Business
High-quality content helps in increasing your brand awareness. It’s also a time-consuming process because you have to do a lot of research, writing, and publishing.
Outsourcing these tasks means you can focus on improving your actual product or service. The content you receive will play a huge role in your marketing efforts. This synergy between your company and content creators improves productivity by a huge margin
5. Reach a Larger Audience
Digital marketing agencies not only create content but also know how to market it. They can tweak your content to make it SEO-friendly. This includes creating catchy headlines, relevant backlinks, Meta tags, and doing thorough keyword research.
They also know how to make your content shareable on the biggest social media sites, forums, and blogs. This exposure is certainly better than you’ll receive if you stick to in-house content creation.
6. Gain Fresh Ideas
An in-house content creation team runs the risk of developing tunnel vision. By focusing too much on your stated objectives, they might miss other trends that might prove more profitable.
Outsourced content creators view your business from a different perspective. They can suggest new ideas and skillsets that will boost your marketing efforts. Chances are they’ve also created content for your peers and competitors, so they know exactly what works.
This bird’s eye view gives them a better understanding of what content is relevant to your industry.
7. Consistency
Working with a content marketing agency on a long-term basis means you’ll receive quality articles throughout. You won’t have a disjointed marketing campaign that could turn off potential customers.
Posting content on a regular basis also keeps your audience continuously engaged. It keeps them coming back for more, which increases the chances of spending on your products.
8. Quantifiable Results
If you maintain an in-house content creation team, you might end up spending money without witnessing tangible results. Most professional digital agencies give you various quantifiable targets that their content will meet.
These include more fans and shares on social media, website views, sales, and higher ranking on search results. By comparing these results against the amount you spend, you’ll know for sure whether your efforts are paying off.
9. Create a Long Term Content Marketing Strategy
Outsourcing helps you craft a clear digital marketing strategy in case you don’t have one already. Other than receiving quality content, you’ll also get several ideas on future industry trends. Your content creation agency will also tell you which online marketing tools you should use for maximum effect.
Other tips include how to analyze and utilize marketing campaigns, and how to fine-tune your content to improve engagement. A content agency prevents you from engaging in trial and error by showing you the exact techniques needed for success.
A competent content creation agency becomes a long-term partner you can trust to help you achieve your business objectives.
Finals Thoughts: Outsourcing Content Creation
Based on the advantages of outsourcing content creation, you may wonder why more businesses are still debating whether to outsource or not. If you want to save some dollars and publish informative content on your website, then you should start planning to outsource your content. Do you have other benefits you’d like to share with us, you can leave them in the comment box below.
