All posts by Flavorful Space

Accessibility and SEO: Where They Overlap and How To Optimize For Both

The general perception is that website accessibility often hampers the SEO tactics. However, it is not completely true in-fact if we carefully look at the accessibility standard and approach and major SEO design tactics, they go complement each other.

The amount of momentum online world and digital marketing have gained unimaginable. With growth comes a higher level of expectation from users. Initially, the website acted as a virtual banner for your business which tells custom what they can get from the actual store and expectation was basic. However, now accessibility has become a bare minimum expectation.

Your website’s online content has to be accessible all the time literally to everyone and it’s not just about content. All the relevant functions should be working. Let’s say everything is working on your site; however, user faces issue while buying a product. It is an accessibility issue, although the content is available and updated. Buying functionality is down and here goes the user experience for a toss.

You can understand the criticality by the fact that many users have sued the companies for websites being not accessible. Google always stands with the user and has clearly defined guidelines for website accessibility to enhance user experience. No wonder site accessibility is a key area to consider for digital marketers.

Website Accessibility Can Improve SEO

Digital Marketers need to take website accessibility seriously just like website security and technical aspects of SEO. Let’s take a look at how web design based on accessibility factors can improve SEO as well. For more information, you can contact an SEO company.

Clear and Logical Structure

Just like SEO, Site accessibility is based on the fact that both website and pages should have a clearly defined structure which is logical and user friendly.

1. Website Structure should include clear navigation, usage of breadcrumbs for users, and well-defined site maps. Thankfully this is the need for a good SEO strategy. They provide easy content navigation for the users and also lets the search engine bots crawl through and understand the structure. If you are a WordPress user Yoast plugin provides options of using breadcrumbs in your site.

2. Page-level Structure: Now, if you look at the page level structure. The intent is to improve readability, that is, structure should allow screen readers to navigate easily.

  • Meaningful Subheadings
  • Content should be clickable and take you to specific subheadings

3. Now From SEO standpoint above two points are of great help. 

4. Using keywords within headings and subheadings improves content visibility and helps in page ranking.

5. The use of internal links in Table of Contents (making them clickable) automatically generates jump to links in the snippets which helps in increasing the click-through rate. (CTR)

6. There are various plugins available to assist you in creating clickable TOC.

7. Having a structure is also helpful in site readability in mobile devices and we know mobile usage is way more in few segments than other devices.

Readability

Your site content should be clear and concise. There are some basic rules which can help you achieve that like using simple and short words, write short sentences, avoid using slangs or abbreviation without their description. These rules also help in better optimization as the readable text gets featured more on search results and stands a definite chance in better ranking when it comes to voice search. While creating content keeps these small things in mind and it will help you with both accessibility and optimization.

Alternative Text (Alt Text) for Images

As part of the SEO strategy, you need to optimize your visual content by adding target keywords in the Alt text. So, Google can understand more about the image and they find a place in search results. This is also applicable to accessibility. However, a small difference is that instead of only focusing on keywords. Alt texts should be sensible, they should add context to the usage of the image. Not just what is the image, but what it is trying to convey. This is a must considering users who have visual difficulties, use various technologies to access web read the text. However, if images don’t have alt text. It will impact readability.

You may use a snippet tool or other various plugins available to see if your website has missing alt texts. This gives you a snapshot of each page. For a larger website where there are tons of images, you may use AccessiBe, which is an AI-based tool, and automatically generates relevant alt tags by analyzing the pictures saving you a lot of time and resources.

Transcripts for Videos

Just like Alt tags, Video transcripts are important for people with hearing difficulties. It is a required factor for accessibility. From an SEO perspective, Google considers text context important and it helps to rank. If you look at YouTube videos, their descriptions along with snippets appear on the search page. There are many tools available to help you in the creation of transcripts.

Any website should provide the user with easy navigation and content which makes sense. Coincidently, this happens to be the goal of both accessibility and SEO.

6 Factors Affecting the Price of Modular and Manufactured Homes

Manufactured and modular home costs are generally lower than those of similar-sized traditional homes. This situation is mainly attributable to a faster, more efficient building process. Unlike stick-built houses, their construction isn’t affected by weather conditions and other circumstances.

Critical Determinants of Manufactured and Modular Home Costs

If you’re planning on buying one, you’ll have to consider the following factors:

1. Size

As with stick-built houses, the bigger your preferred home is, the more you’ll pay for it. Increased square footage requires more construction materials, labor, and design considerations. Single-wide homes are the smallest sizes available, with most only accommodating up to 4 rooms. They’re more suitable for single persons or small families.

Manufactured and modular home costs are higher for double-wides and triple-wides. A double-wide home is made of two parts joined together. Other than increased square footage, they offer more comfort and customization options.

Triple-wides are also known as three-section homes and are the most spacious of the three. They’re your best bet if you want a house with up to 6 bedrooms and over 3000 square feet. You’ll have more space to enjoy your lifestyle and add amenities.

2. Design and Customization

Three main customization options affect manufactured and modular home costs. The first one concerns the interior and includes fireplaces, entryways, countertops, flooring, and stairs. The second involves exterior customizations. Examples include siding upgrades, roof pitch, porches, driveways, garages, decks, and basic landscaping. Other than improving your home’s aesthetic appeal, exterior upgrades also make them more durable.

The third type of customization involves energy-efficient upgrades. They include higher-quality insulation, as well as LED and solar-powered lighting. More companies in America have standard versions of manufactured and modular homes for fixed prices. The cost rises depending on the design and customization upgrades you choose.

While modular home companies have a wide variety of designs, they allow customers to suggest custom floorplans. This convenience gives modular homes the same aesthetic versatility as site-built homes.

3. Delivery and Setup

Modular home costs include free delivery within a certain radius. The further you are out of this range, the more it will cost to transport the house. If the route to your installation site is hard to navigate, you might have to consider alternative arrangements.

You might have to pay for insurance to protect against any loss from damage incurred during delivery. Depending on the contract you sign, you might also have to pay extra to set up your new home. The more customization options it has, the more contractors you might have to hire for a successful installation.

4. Taxes and Insurance

Taxes range depending on your state. Modular homes generally receive similar treatment to stick-built homes. In most states, you must pay personal property taxes on your home if it doesn’t sit on a permanent foundation. Contact the county treasurer if you’re unsure of your manufactured home’s tax status. If you’re installing it in a lot, the management will provide a more natural breakdown of the costs involved.

It’s advisable to buy insurance cover for your investment. Standard home insurance and car insurance policies don’t cover the transportation of your new home to its installation site. To avoid damage during delivery, you might have to contact an insurance representative who specializes in manufactured homes.

Types of coverage include:

  • Mobile home liability. This plan protects you against lawsuits should a visitor get injured on your property or if you damage another person’s home.
  • Property damage. It covers any damage that requires substantial repairs.
  • Personal property. It protects you against loss or damage to your belongings caused by fire, burglary, and extreme weather.

5. Utilities

Once delivery and placement are complete, the next step will be to hook your new home to utilities. These include water, electricity, sewage, internet, and cable services. Depending on factors such as contractors’ fees and the extent, manufactured and modular home costs will rise.

Your location also determines the overall price of your investment. Various localities have differing utility costs. If your manufactured home is in a lot, the community may handle some of the utility hookup costs.

6. Site Prep

If you own the land that hosts your modular home, you’ll spend more on various site preparations. This process includes surveying, leveling, constructing a foundation or crawl space, and making preparations for utility connections. The first step is to pay for a site inspection.

If the survey report indicates your land is suitable for a manufactured home, you may apply for relevant permits. They include transport, building, occupancy, and utility permits. Since site prep involves several activities, you may have to approach various contractors.

Other than leveling the lot to ensure smooth placement, it would help if you also marked its boundaries. The accuracy will give you an idea of how much extra space you’ll have for additions such as driveways. If you want a foundation, it’s advisable to construct it before your modular home is delivered.

This convenience is one advantage of factory-built houses. You save time because you prepare the foundation while we’re assembling the house. The cost of utility connections will depend on how close your site is to city services. There are various checklists you can follow to ensure your site preparation complies with the law. They include zoning regulations, local government resources, and HUD requirements.

While these steps might appear complex on paper, they’re easy to follow and implement. Most of the companies will guide you through the entire process, from ordering to the occupation. If they can’t provide some of these essential services, they should recommend professional contractors with a track record of excellence.

Take Back Your Brand’s Positioning Online—What to Say on Social Media

Social media has given brands and businesses a platform to communicate with existing and potential customers globally. It also continues to promote growth and create a leveled playing field for businesses.

While social media plays an important role in boosting online brand visibility, the process of creating content for proper brand positioning can be quite tasking. If you are at a loss of what to say on social media, below are 6 tips on what to say to cement your brand’s credibility, inspire confidence and take back your brands’ positioning online.

1. Stay Positive

For you to attract a positive, motivated and inspired audience, you need to post accordingly. As a brand that desires to be an industry leader, your social media posts should depict and inspire positivity both in thoughts and actions. Always look at the brighter side of life instead of complaining and show the ability to provide direction. This way, you can create a positive image of your brand and achieve your social media strategy goals as people tend to gravitate towards leaders.

2. Stay Within Your Themes

Ensure that you stick to the theme of your brand when creating content for your social media pages. You can use a content calendar complete with topics to be covered and a posting schedule to help you plan your content ahead of time.

For the sake of consistency, establish recurring themes related to your brand and group them in categories. You can then use these categories as guidelines on what to post depending on your content calendar. While staying within your theme is important, you shouldn’t feel limited to contribute to current trends and world events.

3. Give Ideas and Suggestions

Offering useful and valuable information on social media portrays you as an expert in your field and gives your target audience a reason to check out your content regularly. Consider giving ideas, tips, and suggestions related to your brand’s offerings and niche. For example, if you are a photographer, you can post tips on how to choose the perfect photoshoot location.

By being resourceful and providing helpful information, you position your brand as a source of authority on your chosen subject of focus. Valuable ideas and suggestions also make your content more shareable which widens your social media reach and increases your brand’s impact.

4. Involve Your Audience

Involving your audience not only boosts engagements and interactions but helps you improve customer experience in the future, too. Get your audience involved by coming up with polls, contests and giveaways. When running a contest or giveaway, ensure that it is related to your brand to keep away freebie-seekers who have no intention of being loyal followers.

You can also hold a Question and Answer session limited to a specific topic like your brand’s products or services. This is a great opportunity to learn about the needs and interests of your audience and also ask for feedback on your brand’s offerings for future improvements.

5. Give Your Opinion

Being decisive and taking a stand on issues is key to earning respect on social media. However, controversial topics like politics and religion may not be ideal subjects to comment on unless they are your fields of focus.

By voicing your opinions that are anchored on reason, you earn respect from your audience and garner more interest. As much as giving your opinion on social media is great, always listen to the other sides’ point of view and be respectful in your exchanges whenever your opinions clash.

6. Interact with Your Audience

To boost your engagements, you need to interact with your audience. Comment, reply to, and share your audience’s posts especially those related to your brand. By engaging with your audience on a personal level, you reinforce the authenticity of your brand, give it a human face and earn yourself loyal followers while at it. You also get to provide personalized responses to their concerns and learn more about the needs and interests of your target audience.

Bolster Your Brainpower: 5 Foods That Can Improve Your Memory

Many people perceive food as a means to give the body energy, building materials, and power to fight and prevent certain infections. This notion is well-known to everyone in the world. However, according to researchers from Harvard Medical School, certain foods we eat might boost our cognitive performance.

Whether you are a student looking for ways to enhance your memory retention or a full-time employee seeking a proactive approach to staying focused while performing your daily tasks, eating a well-balanced diet can pay off pretty well in your favor.

If you are suffering from low concentration or memory loss, the following foods can improve the performance of your brain cells.

1. Fruits and Vegetables

Fruits and vegetables have a list of benefits. They contain essential vitamins, antioxidants, good fats, minerals, and a high content of water. In particular, fruits such as apples, berries, and citrus are rich in flavonoids (a group of phytochemicals) which stimulates neuronal signaling pathways of the cognitive processes, according to the British Journal of Nutrition.

Furthermore, studies show a close correlation between dark-colored vegetables and brain function. Dark leafy vegetables such as spinach, kale, collard greens, and microgreens are packed with antioxidants. These substances prevent damaging of delicate brain cells and membrane by the high level of oxidants. Cruciferous vegetables such as broccoli and cabbage contain potent antioxidants and Vitamin K. According to a study published by National Institute of Health, the phytochemicals in broccoli protect the brain cells against damage.

2. Fatty Fish

The well-known fatty fish are salmon, trout, tuna, and sardines. These sea creatures are a great source of omega-3 fatty acids, an incredibly essential nutrient in our body. The reason why omega-3 is vital in our body is that 30 percent of the brain is made of this essential fat. As per the new research on omega-3 and brain function, it was established that deficiency of omega-3 hinder learning and lowers the brains’ ability to retain information. So having at least two servings of baked or broiled fish every week can be the best route to take in improving your mood, sharpening your memory, and preventing cognitive decline.

3. Coffee

While coffee has been deemed harmful, consuming around 4 cups per day can be beneficial, according to Food Regulation Authorities. Caffeine, the main component in Coffee has a positive impact on the brain. It keeps the brain alert, improve mood, and enhance concentration. A study published in the Journal of Nutrition, caffeine in the coffee is linked with long-term affect thinking skills. It’s worth noting that, drinking coffee not only increases alertness but it reduces the risk of developing Alzheimer’s disease and boosts mental ability.

4. Turmeric

This deep-yellow spice contains a chemical compound known as curcumin. A new study has found that curcumin has an extraordinary healing property. It can treat and prevent Alzheimer’s disease by reducing beta-amyloid, the primary source of this disease. Furthermore, other studies established that curcumin boosts brain-growth hormones and leads to the growth of new brain cells. If you want to reap all the benefits of this medicinal compound, add turmeric to rice dishes or make a turmeric tea.

5. Nuts

Nuts, especially walnuts are packed with necessary nutrients for improving your cognitive health. They contain healthy fats, antioxidants, and vitamin E. A study on long-term intake of nuts and cognitive function found that older women who ate nuts over the long-term had higher cognitive performance compared to non-consumers. Regular walnut consumption gives your body plenty of vitamin E that guards the brain cells against pathological changes linked with Alzheimer’s disease. While any nut can contribute to proper mental health, walnuts are extremely recommendable because it has omega-3 fatty acids, the brain-bolster ingredient.

The Bottom Line

There are plenty of foods around the world to boost your cognition. The good news is that these foods are tasty and easily accessible regardless of where you live. When choosing brain-boosting foods, consider foods rich in antioxidants, minerals, and good fats. These compounds not only help you live healthily but they have a profound impact on your cognitive function.

What Do Grandparents Give for a Baptism Gift?

For most families, baptism is a meaningful ceremony that calls for a celebration. Being a special and significant event, gifts are always part of the ceremony, which also serves as reminders that kids can look back to. With the many baptism gift ideas available, it can be quite a challenge figuring out the perfect gift for your grandchild. If your grandchild is getting baptized and you are yet to pick a meaningful baptism gift, here are a few baptism gift ideas that can help you decide.

1. Jewelry

Jewelry pieces like bracelets, rings, earrings, and chains can stand the test of time and serve your grandchild for a long time to come. Adjustable bracelets, for example, can be adjusted to fit the wrist as the child grows. Keep them simple and classic, so they can be worn into adulthood. You can opt for a rosary necklace with birthstones on it for luck, or bracelets with heart charms or a cross on them. 

2. Personalized Frame or Photo Album

A customized photo frame complete with the baby’s name and date of baptism on it can make for a beautiful reminder of this special day. Better still, you can get your grandchild a photo album where all the baptism day pictures will be kept for years. Some photo frames even have essential writings on the back and a space for the image on the front.

3. Baptism Outfit

A baptism outfit can really come in handy during the christening of the child. A suit for the boy or a gown complete with a headband for the girl is a simple but meaningful baptism gift that the parents will appreciate. An heirloom gown for your female grandchild can be passed on to future generations to be used during the baptism.

4. Toys

Toys contribute greatly to the development of the child and also give the parents time when the baby is playing. Kids at this stage are quickly developing and learning new skills like communication and motor skills. As such, musical instrument toys or those that make sounds when manipulated are ideal for their development. Since babies like putting things in their mouth, ensure they are safe and not small enough that they can swallow them.

5. Gift baskets

Gift baskets can have different content depending on the gender of the baby. You can have a gift basket and include booties, hats, and shoes for the boys or bonnets and headbands for the girls. Diapers, baby soap, and powder, as well as blankets, are also baptism gift ideas that would really come in handy for the parents when taking care of the baby.

6. Bible and Cross

A bible and cross gift indicate your support for your grandchild’s religious journey. A wooden or golden cross engraved with the name of the baby is a meaningful baptism gift that can sit in the kid’s room or the bookshelf. Gifting your grandchild with a bible and personalized cross not only shows your support in helping the child develop with ethical values and beliefs but also shows effort.

7. Money

Money as one of the baptism gift ideas goes a long way in easing the parents’ financial strain. To make it a more meaningful baptism gift, look at the bigger picture like starting a college fund for the baby. This way, you help secure the baby’s future as your baptism day gift.

Baptism gift ideas should be evaluated and chosen with keenness and consideration to match the day’s importance. So, the next time you walk into a store to buy a baptism gift, choose a gift that the child will look at and associate it with this special day.

How to Manage Pain from Menstrual Cramps

Every month many women experience cramps during their periods. Otherwise called primary dysmenorrhea, menstrual cramps can make you feel very uncomfortable and leave you in much pain. It occurs either before menstruation or during the process and characteristically does so without you being sick in any other way. Here are some ways through which you can manage the pain brought by menstrual cramps.

1. Keep Yourself Well-Hydrated

Doctors recommend that you should take not less than six glasses of water daily. The need for you to follow this recommendation requires no further emphasis during your periods. Since menstrual cramps might involve vomiting and diarrhea, you could lose a lot of fluids in the process. Drinking water helps restore the lost fluids. Keep away from anything that might cause your body to be dehydrated. Also, avoid salt, which causes you to be bloated and retain fluids.

2. Use Chamomile Tea

For an herb that is power-packed with anti-inflammatory agents, chamomile tea is a wise option. It stops the production of prostaglandins, which come from the endometrial cells of the uterus. It also makes your periods to flow smoothly without many of the related symptoms. Prostaglandin production is quite high during menstruation, and these body chemicals cause the uterus to contract and hence the cramps and pain. When they enter the bloodstream, prostaglandins cause headaches, vomiting, diarrhea, and nausea during your periods.

3. Have You Tried Cinnamon Powder?

Another herb that is effective against the symptoms associated with menstruation is cinnamon. In a study carried out in 2015, women either took cinnamon or a placebo. When the researchers assessed the level of pain and amount of menstrual bleeding in the two groups, they realized that those who used cinnamon experienced less pain, and their menstrual flow was significantly lower than the others. They also had less frequent bouts of nausea and vomiting.

4. Go For Turmeric Therapy

Turmeric contains curcumin, which can help relieve the symptoms of premenstrual syndrome. The reduction in these symptoms could be the result of curcumins anti-inflammatory properties, and its modulation of neurotransmitter release in the body. Curcumin improves your mood as well as physical and behavioral symptoms you might experience before your periods. It also helps you combat other inflammatory conditions.

5. Calcium For Your Nerves

Everyone needs some calcium in their bodies. However, you might be getting less calcium than your body requires. You need it to strengthen your bones and for your heart, muscles, and nervous system to function correctly. When you have an adequate intake of calcium, you will experience less intense menstrual pain. Getting calcium-rich foods is not difficult. Canned salmon and fortified orange juice, for example, both contain calcium.

6. Avoid Using Caffeinated Drinks

You do yourself a big favor by avoiding caffeine during your periods. You do not just find it in your cup of coffee, but also other beverages like tea and soda. That chocolate bar you cannot do without also contains caffeine. It might be difficult for you to stop taking coffee abruptly, especially if you have a habit of taking it daily. If you do not want to have withdrawal symptoms, you need to stop it gradually. Substitute coffee for more nutritious smoothies. When you want to stop using smoothies, the process will not be painful.

You can manage menstrual cramps in a variety of ways. The most straightforward approach is to watch what you eat. Some foods are pro-inflammatory. Others protect your body against inflammation. Since this approach is practical, try to avoid using pain-relieving drugs, which may cause stomach ulcers or worsening the bleeding.

What are the Best Cloud Storage Solutions for Small Businesses in 2020?

Cloud storage presents the perfect avenue for small businesses to enjoy continuity in case of disasters. Businesses can back up important data on cloud storage to keep it safe, secure and traceable. It also makes it possible to work remotely, and businesses can share large files that can’t be sent via email. To ensure that important files are not lost when the computers get damaged, here are the best cloud storage solutions small businesses can take advantage of in 2019.

DropBox

Dropbox is one of the best cloud storage solutions for small business, with over 300,000 teams using it. It can be integrated on Windows, Mac OS and even Linux, and allows for collaboration in real time on Photoshop and PowerPoint. It also comes with a free tutorial to get you started.

For businesses that share their files with clients, Dropbox facilitates this through a simple link even to clients without a dropbox account. While it is free for individuals offering 2 GB of storage, small businesses can benefit from the business plan with unlimited storage that comes with audit records, controls and a dedicated support.

Microsoft OneDrive

Microsoft OneDrive, a product of Microsoft, comes not only with storage services, but cross-platform syncing and a search feature for easy finding of files. It also has its own software to sync remote and local data. Small businesses can pair OneDrive with Office 365 and other Microsoft products, and it comes with 1TB storage.

OneDrive allows for sharing, editing and collaboration on Microsoft platforms and programs. Syncing it with desktop means easy access to files even offline. The huge storage, great security features and easy integration with Microsoft products makes it ideal for small businesses.

Egnyte

For hybrid cloud storage solutions, Egnyte provides small businesses with storage both locally and in the cloud. It also allows for sharing and collaboration anywhere, and can integrate with Office 365. Egnyte stores all types of data and is compatible with all devices; be it an Android phone or Windows. It can also store highly sensitive data on its on-premise servers and utilizes two-factor authentication.

Egnyte allows businesses to manage their encryption keys through the Egnyte Key Management such that not even the Egnyte staff or the government can access them. The Office plan comes with 5TB storage at $8 per month while the business plan has double the storage at $20. Enterprise plan provides room for unlimited storage and is ideal for businesses with more than 100 employees.

With the above options, small businesses can rest assured of safety and reliability when it comes to storage of vital business information.

How to use Remarketing as an Effective Sales Strategy

Not every person who visits your website will become a customer. Remarketing is an effective way of increasing conversions since you’re targeting people who’ve already expressed interest in your brand. This strategy makes it easier to convince them to spend more time and money on your products and services. A successful remarketing campaign involves the following steps:

1. Have A Plan

Planning is essential to the success of any project. Start by defining the aim and objectives of your remarketing campaign. These depend on the type of website and business you run.

If you market physical products, you might be more interested in making sales. For digital products, your goal could be to enroll as many people to your email list as possible. You can then target them via email drip campaigns that have a proven success rate.

Your target includes dormant customers as well as new leads, so your remarketing campaign should have distinct goals for each group. That means creating various ads for maximum effect.

2. Pick an Advertising Platform

Social media sites and search engines are two of the most effective platforms for remarketing campaigns. You can display ads to people on social media who’ve already visited your website. This strategy increases engagement through shares, comments, likes, and other forms of reaction.

The main advantage of search engines is that they follow your target audience across the internet. Even when they’re on other websites, they’ll still see your ads. The more they see your advertisement, the more familiar it becomes. Remarketing ultimately increases the likelihood of engagement.

3. Understand Your Audience

All advertising platforms allow you to segment your target audience using various demographics. If you run a physical store, you can advertise to people who live within a certain radius. You can also target people who’ve checked into stores that are similar to yours.

You’ll have more retargeting options if you’re unrestricted by location. Social media platforms such as Facebook allow you to build pixels depending on your desired audience’s interests. You can also deploy ads based on what actions they took when they first visited your website.

These actions include the number of pages they viewed and whether they showed interest in a particular product. If a potential customer abandons a cart before checking out, you can prompt them to complete the purchase.

4. Create Persuasive Ads

Your ad copy plays a huge role in convincing your target audience to re-engage with your brand. Most ad platforms provide diverse options to make this process easier. They include text, video, and image displays.

Google allows you to show these ads across its display network, including YouTube and Android apps. Most advertisers also have split testing features to compare the effectiveness of different remarketing ads. That way, you can scale up the ones with higher conversion rates. 

5. Deploy Ads and Review Analytics Data

Most advertising platforms have intuitive dashboards through which you can deploy your remarketing ads in a few clicks. They also provide useful recommendations on the most effective ad types for your particular campaign.

Once they’re up and running, you’ll have access to detailed analytics on their performance. You can track both online and offline conversions via various web properties, including websites, phone calls, and apps.

Detailed analytics show you how well your retargeting strategy is working. You can stop running ads where the conversion rate is dismal, and run more where it’s higher. 

Final Thoughts

An effective remarketing campaign will deliver a higher ROI than other marketing strategies. People who’ve already shown some interest in your brand are more likely to convert if prompted.

Results include more sales, a longer email list, higher traffic, better SERP ranking, and increased overall earnings. This strategy can also be tweaked for future campaigns, thereby guaranteeing long term success.

Keep These 3 Things in Mind Before Replacing Your Home’s Roof in Salt Lake City

The quality of your roof determines the value of your home. Several situations call for a roof replacement. A brand-new roof can last 20 to 50 years depending on the materials. And, with frequent repairs, it can last a few more years. Getting your roof replaced is a significant investment and you want to make sure everything is done right. Read on to learn 3 of the most crucial things you should know about your roof replacement.

1. Cost of Replacement

A new roof is not cheap. It may be tempting to work with a contractor who offers the lowest prices and cuts on the costs of materials. But, remember it’s worth it to invest in quality. This applies to the experts you hire to replace your roof as well as the roofing materials. Here are 3 factors that affect the cost of replacement.

  • Square footage: Roofing materials come by the square, which is 100 square feet. A larger roof needs more roofing squares and will cost more.
  • Pitch of the roof: This refers to how steep your roof is. Code regulations vary depending on the slope of your roof. Contractors are regulated by the National Roofing Contractors Association (NRCA). The workers need to be protected while working on your roof. Safety regulations vary depending on the pitch of your roof.
  • Materials being used: To make sure you never worry about your roof again, go for top quality materials. With advanced roofing technology, you should opt for long-lasting materials, for example, go for 50-year warranty shingles and copper flashing instead of traditional shingles. Remember, a new roof will revitalize your home and fetch a better price should you decide to sell.

2. Time Frame

The roof replacement shouldn’t take too long. As we all know, sometimes surprises happen. Here are a few things which could extend your roof replacement:

Weather: Proper planning can help avoid interruptions due to weather. Extreme temperature can damage the shingles. It also makes it uncomfortable for experts to work on the roof. The best time for roof replacement in Utah is between late spring and early summer when temperatures are not too hot or too frigid. 

Your home layout: The layout and architecture of your home can make it harder to replace the roof. Garages and pools may hinder ease of accessibility. It takes time to set up the working area, this extends the duration of the project.

3. Value of the Roofer You Hire

While roof replacement is not something to skimp on, some homeowners fall victim to storm chasers. Since they don’t rely on repeat business, storm chasers don’t prioritize customer satisfaction.  To find the best contractor you should consider these factors.

Communication: The success of your roof replacement depends on how well the contractor communicates with you. A good contractor should keep you updated from start to finish.

Level of expertise: Roofing technology is always changing. You need a roofer who keeps up with the trends. The roofing company should have highly trained personnel and they should be knowledgeable in the modern roofing methods.

Ethics: A great contractor is one who is committed to delivering excellent services. A roofer will adhere to all federal, town codes and regulations.

Be sure to ask for an up-to-date local license and proof of insurance. Check customer reviews from the contractor’s website and Facebook page. Visit sites like Better Business Bureau (BBB), and Angie’s List.

Need a New Roof?

Roof replacement is a costly and time-consuming project you may only undertake once or twice in your life. Finding the right roofer is the key aspect to achieving a successful roof replacement project.