Digital marketing is an integral part of any business’s brand awareness strategy. It allows your online properties to stand out in an increasingly competitive landscape.
Due to the several available types of digital platforms, launching your small business marketing strategy might feel overwhelming. However, you can drive a successful digital marketing strategy by implementing the following solutions:
1. Create a Business Website
Having your website boosts your credibility. It acts as your online address because it’s the first place potential customers visit to know more about you. Having social media pages doesn’t necessarily legitimize your company because they’re easy to set up.
A website also enables 24/7 access to your services. Even when you’re closed for business, you can still automate chat and email functions. These tools improve the chances of converting leads into sales. A website gives your business a professional and global outlook, no matter how small it is.
2. Social Media Presence
Close to 49 percent of the world’s population is on social media, a figure that’s likely to keep growing. It, therefore, makes sense to use these platforms for small business marketing.
Facebook, the largest social media site in the world, is also one of the most effective at growing brands. The type of business you run influences your social media marketing strategy. If you offer professional services such as B2B financial solutions, you’ll need to market on LinkedIn.
For more casual businesses such as fashion and entertainment, you can opt for Facebook, Instagram, Pinterest, and YouTube. Through social media marketing, you’re sure to reach audiences based on their declared interests and browsing habits.
3. Invest in SEO
With billions of websites and social media pages already online, what would make you stand out from the competition? SEO gives your online presence a huge boost in search engine ranking.
While it can be a long and complicated process, the results are worth it. SEO involves keyword research, building backlinks, improving website speed, performing a content audit, optimizing sitemaps, and removing broken links.
For local SEO purposes, ensure you include your business’s name, address, and phone number (NAP). Services such as Google My Business and embeddable location maps also make it easier to market to local customers.
4. Mobile Optimization
More people access online services through mobile devices than desktop computers. Your small business marketing strategy must consider this reality.
If you can’t create an app, ensure your business website is responsive so that it’s accessible by all device sizes. Google’s mobile-first indexing gave even more urgency for businesses to take mobile optimization seriously.
Benefits include highly targeted content and adverts to consumers, more traffic due to convenience, and increased visibility.
5. Utilize Paid Ads
Online advertising platforms such as Google Ads and Bing Ads offer you a massive advantage. They use cookies, keywords, and other highly targeted methods to market your business.
This technique is also known as search engine marketing (SEM). You’re almost assured of conversions because your adverts display to people who have expressed specific interest in your products.
These ads also offer you the option of setting a manageable budget, as well as targeting particular demographics.
6. Have Shareable Content
In the past, webmasters would fool search engines by stuffing their content with the keywords they wanted to rank for. As search engines got smarter, they started rewarding sites with useful content and penalizing shallow ones.
While quality articles aren’t the magic bullet that will deliver first-page ranking, they play a role in boosting SEO efforts. Include diverse content such as blog posts, social media posts, ebooks, infographics, and case studies.
If your content is truly engaging, it may go viral, which will give you a lot of free exposure.
7. Content Marketing Techniques
You must be conversant with the various small business marketing solutions at your disposal. Other than the ones covered above, use email marketing, press releases, and online networking to market to larger audiences.
Guest posting not only gives you exposure to new customers but also provides valuable backlinks. They ultimately improve your search engine ranking.
The tips outlined in this article are integral to any successful online marketing campaign. The specific small business marketing methods depend on various factors.
They include the type of product or service you’re offering, your budget, and the targeted demographics. You might have to do A/B split testing before you settle on a strategy that gives you the most value for money.
